Storytelling as a way to keep your clients; enhance your brand
"Tell a Story, Keep a Client" is the title of the article that features our own Josh Johns commenting on the art of visual storytelling as it relates to corporate marketing online initiatives. Referring to our recent sales support documentary series for T.Rowe Price, Josh remarked "we wanted to move past the abstract concept of research and break it down into an engaging story." Because filmmaking has the ability to take the intangibles of a message and make them real, marketers are finding online video a compelling and cost effective way to engage their customers, build brand awareness and provide tools for social communications.
To read the full article, visit Investment News:
Think Again Media creates short, documentary style stories for corporate communication campaigns. See our latest work:
with T.Rowe Price; www.troweprice.com/behindthenumbers
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Tags: advertising, brand, emerging, financial, investment, marketing, media, services, social
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