Social Media Marketing
I'm going to be a senior at the University of Chicago this fall and I'm trying to think about how to run an experiment or how to quantify the results of a marketing campaign for a small Chicago-based cafe chain. Between Facebook events and Facebook ads ("flyers"), do you have any suggestions about how to compare effectiveness, if not in a randomized trial then in some other way? I would appreciate your input.
The cafe's Facebook page is here: www.facebook.com/pages/.../Cafe-Descartes/100852588964
Thanks!
Katharine Bierce
kbierce AT uchicago dot edu
The cafe's Facebook page is here: www.facebook.com/pages/.../Cafe-Descartes/100852588964
Thanks!
Katharine Bierce
kbierce AT uchicago dot edu
Views: 7
Replies to This Discussion
-
Permalink Reply by Sarmi on -
For any Marketing Campaign you need to design your
Quantitive and Qualitative goals ( Segmentation, Targeting, Positioning, Target Users in day/month/week, Peak hrs, Non Peak hrs, Revenue $ s etc)
Campaign budget (Internet, other)
Fulfillment and response strategy ( SERP ratings fm SEO,SEM etc)
Follow-up Strategy ( Email, Page posts etc)
Tracking and testing criteria for your campaign
You can then measure effectiveness of your campaign by any of these criterion
Cost per sale = Amount Spent for Event/Campaign / Number of sales = Cost per sale
Cost per Qualified Lead = Amount Spent for Event/Campaign / Number of Qualified Leads = Cost per qualified Lead
Cost per Visitor or Response = Amount Spent for Event/Campaign / Number of visitors or response = Cost per Visitor or Response
Hope thta helps. -
-
Permalink Reply by Katharine Bierce on -
Yes, this is helpful! I appreciate your comments.
Sarmi said:For any Marketing Campaign you need to design your
Quantitive and Qualitative goals ( Segmentation, Targeting, Positioning, Target Users in day/month/week, Peak hrs, Non Peak hrs, Revenue $ s etc)
Campaign budget (Internet, other)
Fulfillment and response strategy ( SERP ratings fm SEO,SEM etc)
Follow-up Strategy ( Email, Page posts etc)
Tracking and testing criteria for your campaign
You can then measure effectiveness of your campaign by any of these criterion
Cost per sale = Amount Spent for Event/Campaign / Number of sales = Cost per sale
Cost per Qualified Lead = Amount Spent for Event/Campaign / Number of Qualified Leads = Cost per qualified Lead
Cost per Visitor or Response = Amount Spent for Event/Campaign / Number of visitors or response = Cost per Visitor or Response
Hope thta helps. -
Articles from The Glass Hammer
© 2012 Created by Jim D.
