"MAKE TO STICK" by Chip and Dan Heath. It's a book with a memorable cover, bright orange with a strip of silver duct tape across the front.
In the lingo of the Heath bros, it's sticky. I am in love with this book, it's all about how to tell stories with impact, (stories that stick) how to use stories instead of elevator pitches and how your employees and customers can better understand (and love) your business. And they walk the talk, the book is one story after another. Required reading for all those folks in your organization who love slogans, jargon and pitches. Gayle Hallgren-Rezac href="http://workthepond.com">
The Blue Sweater – Jacqueline Novogratz (founder of Acumen Fund) – microfinance works best when you build relationships and don’t try to dictate solutions from the top down. Americans try to change everything at once and don’t realize that it takes time to build relationships, persuade people, and bring about long-lasting, sustainable change and not just one-shot projects that often fail.
Why We Buy – Paco Underhill
-Consumers are people too! Take care of where they look, when they get bored, keep their hands free, park the husbands when the wives shop, etc. and you can raise sales with “environmental” and anthropological people-watching principles.
Comment by Lenore Hickey on November 24, 2009 at 10:37am
Women & Leadership: The State of Play and Strategies for Change by Barbara Kellerman and Deborah Rhode.
-Foreword by Justice Sandra Day O'Connor (Ret.)
"Indispensable for understanding recent progress toward equal opportunity and the challenges that remain."
EXECUTION, THE DISCIPLINE OF GETTING THINGS DONE by Larry Bossidy and Ram Charan.
Great steps by steps to build a culture that is proactive, accountable, and productive with clear measurement tools.
Comment by Laura Pomeroy on July 28, 2011 at 11:56am
Tribal Leadership, available as a free audiobook download from Zappos (Zappos is well known for being a great place to work & dynamic company -- I have no connection to Zappos or the book's authors): http://www.zappos.com/tribal.zhtml
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